Look is a relatively new company, just founded in 2010. Then they purchased Pace American sometime around 2012...Pace is a long time trailer manufacturer. So based on that, Look = Pace American, if you want to search some for reviews on Pace trailers. Neo is a similarly 5-ish year old company, and their story of how their pre-2010 trailer company was run into the ground and "rescued/resurrected" by original owners under the new name Neo is right on their website. They appear to be independently owned. R&R also appears to be independently owned, and is probably the only company of the bunch that actually survived the economic downturn with few major shake-ups, and of course they have their relatively unique no-dealer factory-direct sales approach.

As for Ameralite...realize this is the same company as Forest River = US Cargo = Rance = Lightning....all now blended into one giant company that is owned by Berkshire Hathaway.

Basically there were huge shakeups in all these companies during the economic recession of 2008-2010...resulted in massive unemployment in the area they are all located....THE worst-hit area of the country due to lack of diversification of industries...mostly trailer and RV manufacturing and nothing else. And after the shake-out, many of the trailer mfg companies that managed to survive were rescued by some deep pockets who wanted to invest in this industry at the bottom and make a big profit out of their return to success, and as a result of the financial rescues and the recovering economy many of these names are changing and somewhat blending, and the stronger companies that survived have now come out of the ashes, establishing a name for themselves, and are doing pretty well again.

Recognize that every brand you just mentioned...R&R, Neo, Lightening, Ameralite, and Bravo, are made in factories that are within about a 45 minute drive of each other. You didn't mention Stealth (another independent), and Haulmark/Featherlite/Wells Cargo (all now owned by "Universal Trailer company")...but they're right in the mix there also, and they all have factories are in that same general location. I'm also sure there are more that I'm forgetting.

So to be real honest, they're all probably 98% identical in terms of construction quality and design...let's face it, they're just welded aluminum boxes, they're all made in the RV mfg district of northern Indiana/southern Michigan, likely all buy their materials from the exact same local material suppliers, and are assembled by many of the same workers who live in the area and occasionally jump between all these companies, following wages/benefits, or their friends/favorite production line managers and/or unions, just doing what they know how to do to make a living...welding and assembling trailers. I'm convinced that all of these trailers you are shopping are FAR more similar than many realize, or are willing to admit.

So I'd recommend you ignore the brand names. It doesn't matter. Just buy based on price, little details & options & features you want, and your own convenience of purchasing...dealer location or whatever. They'll all get your sleds where they need to go very effectively.

 

My only comment regarding Look is don't get the version with the steel frame and aluminum box. My brother bought one a couple years ago and all the steel rusted through the paint after the first winter. This with only a couple short trips with it. This would not be completely bad if there wasn't steel framing around the aluminum doors as well. All rusted out, paint almost completely gone and the trailer LOOKs like crap. Maybe they have an all aluminum version that is better but he saved a couple bucks and now has a really crappy looking trailer.

On the other hand I have two seasons on my R&R PSD Deluxe and it has been good. One problem with a side door hinge breaking but they sent me a new one right away and it was an easy repair. I also have a larger Stealth that I haul my UTV's in and have been happy with that as well.

Agree that there are many similarities between the trailers but you have to make sure you get them with the options that matter. The R&R was pretty easy because most everything is included in the PSD Deluxe package and it is very price competitive against other trailers with the same options. The Stealth on the other hand is much more difficult to compare because there are so many options you can choose from. You can go from a bare bones base model to a fully optioned unit with heavy duty everything including thicker side walls and roof material, heavier duty framing, all stainless hardware etc, etc... My Stealth has most all of this and I will admit it is probably constructed a bit better overall than the R&R but you have to be ready to pay more for that construction as well.

 

Look is a relatively new company, just founded in 2010. Then they purchased Pace American sometime around 2012...Pace is a long time trailer manufacturer. So based on that, Look = Pace American, if you want to search some for reviews on Pace trailers. Neo is a similarly 5-ish year old company, and their story of how their pre-2010 trailer company was run into the ground and "rescued/resurrected" by original owners under the new name Neo is right on their website. They appear to be independently owned. R&R also appears to be independently owned, and is probably the only company of the bunch that actually survived the economic downturn with few major shake-ups, and of course they have their relatively unique no-dealer factory-direct sales approach.

As for Ameralite...realize this is the same company as Forest River = US Cargo = Rance = Lightning....all now blended into one giant company that is owned by Berkshire Hathaway.

Basically there were huge shakeups in all these companies during the economic recession of 2008-2010...resulted in massive unemployment in the area they are all located....THE worst-hit area of the country due to lack of diversification of industries...mostly trailer and RV manufacturing and nothing else. And after the shake-out, many of the trailer mfg companies that managed to survive were rescued by some deep pockets who wanted to invest in this industry at the bottom and make a big profit out of their return to success, and as a result of the financial rescues and the recovering economy many of these names are changing and somewhat blending, and the stronger companies that survived have now come out of the ashes, establishing a name for themselves, and are doing pretty well again.

Recognize that every brand you just mentioned...R&R, Neo, Lightening, Ameralite, and Bravo, are made in factories that are within about a 45 minute drive of each other. You didn't mention Stealth (another independent), and Haulmark/Featherlite/Wells Cargo (all now owned by "Universal Trailer company")...but they're right in the mix there also, and they all have factories are in that same general location. I'm also sure there are more that I'm forgetting.

So to be real honest, they're all probably 98% identical in terms of construction quality and design...let's face it, they're just welded aluminum boxes, they're all made in the RV mfg district of northern Indiana/southern Michigan, likely all buy their materials from the exact same local material suppliers, and are assembled by many of the same workers who live in the area and occasionally jump between all these companies, following wages/benefits, or their friends/favorite production line managers and/or unions, just doing what they know how to do to make a living...welding and assembling trailers. I'm convinced that all of these trailers you are shopping are FAR more similar than many realize, or are willing to admit.

So I'd recommend you ignore the brand names. It doesn't matter. Just buy based on price, little details & options & features you want, and your own convenience of purchasing...dealer location or whatever. They'll all get your sleds where they need to go very effectively.

My thoughts exactly

 

I have a 2013 7 x 23 (18' box) Pace American labeled Look Avelanche package trailer. This is my 3rd full season on it, although I have been doing a lot of local riding this season. That aside I have had no major issues with this trailer. Mine has torsion axles, finished interior, both spring assist ramp doors, two fuel doors, brakes on both axles (really nice) and aluminum wheels. The only thing that I found that has been subpar with this trailer was the wiring junction box they used to connect the trailer plug harness to the wiring in the trailer near the tongue of the trailer. They used a common household recepticle box that wasn't sealed in any way shape or form. I went to the local NAPA and bought a palstic sealed automotive junction box and rewired the connections and it is now the way I would have done it in the first place. Everything else except one marker light on the top of the left fender that works intermitantly which I suspect is a ground issue has performed flawlessly. I traveled 7 hrs from NY to Mich to get this trailer because I saved $5k over any other brand with similar options and couldn't touch a used trailer for what I paid for this one new. Hope this helps. Oh by the way I have had 3 renegades and a 121 in this trailer with room to spare, FYI.