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Discussion Starter · #1 ·
Read the text before you click on the link!!!!

There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually
very minor, didn't work. They would then have to set the whole thing up
again. The crew spent weeks shooting night and day. By the time it was
over, they were ready to change professions. The film cost six million
dollars and took three months to complete including full engineering of
the sequence.

In addition, it's two minutes long so every time Honda airs the film
on British television, they're shelling out enough dough to keep any
one of us in clover for a lifetime. However, it is fast becoming the
most downloaded advertisement in Internet history. Honda executives
figure the ad will soon pay for itself simply in "free viewings. (Honda
isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.

There are six and only six hand-made Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them to
make the film.

Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars. The voiceover is
Garrison Keillor. When the ad was shown to Honda executives, they liked
it and commented on how amazing computer graphics have gotten. They
fell off their chairs when they found out it was for real.
honda commercial
 

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Fanny
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2,449 Posts
Yeah this is old........
The tires did roll up. They had weights inside......... Theres all sorts of information on this commercial......... Read it all when we first saw it........ doubt I could find the info again if my life depended on it.
 

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planes take off against the wind
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15,035 Posts
Someone that spent TOO much time playing mouse trap as a child....
 

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RIP Old 600
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2,646 Posts
i thought that was very interesting and neat. cool video, i dont care that it is old, very cool!!!!!

Andrew
 
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