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Press Release

Valcourt, Quebec, February 17, 2010- BRP, in partnership with its Ski-Doo dealer network,
has generated a staggering $720,000 for snowmobile clubs across North America. The funds
will help clubs with trail grooming, improvements to trail infrastructures and other promotional

activities.

An advertising campaign placed in all markets across the U.S. and Canada required club
members to simply submit a completed certificate - valued at $10, with 100% going to their local
club - to a BRP dealer. The top four clubs with the highest participation rate were awarded a
new 2010 Ski-Doo MXZ or Summit snowmobile. The successful program, which was launched
in September 2009, quickly generated nearly 65,000 certificates resulting in the additional
funding support.

"We are quite pleased with the results of this program," stated Yves Leduc, vice-president and
general manager, North American division. "BRP understands that the heartbeat of the

snowmobile community is its volunteers. We were there at the beginning when the trail network
was built and we are proud to continue contributing to the sport with efforts such as the Club
Support program," Leduc concluded.

BRP's Ski-Doo Club Support program initially started in Canada as a grass roots effort to raise
funds for local clubs. It was so successful that BRP expanded into the U.S. and has now
provided additional funding to over 1,650 clubs in North America. Participating Ski-Doo dealers
have proclaimed an improved relationship with their local clubs and associations as a direct
result of the Club Support program.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in
the design, development, manufacturing, distribution and marketing of motorised recreational
vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-
Doo watercraft and sport boats, Evinrude and Johnson outboard engines, direct injection
technologies such as E-TEC, Can-Am all-terrain vehicles and roadsters, as well as Rotax
engines and karts. With manufacturing facilities on three continents, BRP products are
distributed in more than 80 countries.

Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax, Spyder, E-TEC and the BRP logo are trademarks of
Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective
owners.
 
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