A few more ideas:
1. BRP started being proactive on the need for avalanche training, especially in the midwestern states where there are many casual mountain riders that regularly make the trip west for fun. They need this training. I hope you don't drop the ball on this important program and as a marketing department will realize that this is just as important as doing a video showing your product blasting through the powder. Related to this, why does BRP no longer offer an avalanche beacon in your accessory catalog? You offer shovels, probes and even the ABS packs but no beacon? You used to have one.
2. Each year, the International Snowmobile Manufacturers Association designates a 'Take a Friend Snowmobiling' program which you could be more involved in. This is a great program if handled properly to get new people involved in the activity and maybe sell a few sleds. One difficulty getting this program going is lack of sleds to use. This could be an area that you could help more with.
3. Your Platinum Owner's Club needs work. The t-shirt and pin are just an insult. A certificate to be used at the dealer for accessories would be a much better token of appreciation. (I'd like one of the new carbon lite helmets but $500 is a bit steep.). Or maybe include a jug or 2 of oil with your purchase to maybe insure buyers they will use your products. Remember Club Ski-Doo? That was truly an owner appreciation program that should be brought back.
4. You need to redirect your marketing efforts to the people that actually have disposable income to spend on a snowmobile, not the people that are capable of doing whips and flips on a sled but cannot afford to buy one. There is a big hole in your lineup in the GSX area for trail sleds that are not the MXZ or Freeride variety but are more trail friendly for people that may not be the mogul pounders they used to be. They want a capable, reliable sled that they can spend all day on that is, shall we say, a little more reserved and upscale than the MXZ variety. The GSX SE does this quite well but the marketing of this segment seems like an afterthought and needs to be improved. A more affordable sled in this segment would be a good addition.
x2 Can't believe they don't have a 600 ACE model in the GSX line-up! There are a ton of older GSX models on the trails (saw lots and rode with a few others this past season) but BRP seems to be shrugging this line-up off to the corner with only a few uber-$$$ top end offerings available. I chose my '10 GSX 550f over the TNT version because it was the better "bang for the buck" for what I wanted (i.e. e-start, mirrors, mid-height windshield were already included and didn't need to be added). Now your only option for an entry level trail tourer is to buy a (yellow) MXZ sport model and then spend more to add all those features.
Speaking of entry level, BRP is really missing out when it comes to young sledders. You can get your snowmobile operator's license at 12 years of age but then there are no new offerings safe enough to ride. You have to ride old iron that is not necessarily as reliable and is old technology...if you can find it, that is. The 250-380cc offerings were perfect for learning the ropes. There is no way I'd ever put a kid on a 550f (the smallest displacement engine currently available). If you don't keep the kids interested, you're going to lose out on a new generation of sledders. Riding as a passenger behind mom and dad is only fun for so long...
One other comment/suggestion I have is regarding the spring tour stops. They are very few and far between now. The nearest stop to me is Ottawa which is a 2-hour drive each way (= $80 in gas!). Add to that the shows are often scheduled on week nights, it just makes it not feasible for people to go check out the new stuff and I know I personally can't be bothered. Back in '06 or so, there were many stops on the tour, some even in the smaller towns along the way. We attended one of these stops in one of the smaller towns as it was hosted by our local dealer and my dad spring-ordered a sled as a result. Even if it's just for one night instead of a 2 or 3 day event, more stops = more exposure to the new product.